Applying for Google AdSense is an important step for a blogger who wants to monetize a website. However, publishing a certain number of posts does not automatically make a blog ready for AdSense.
Before applying, it is better to review the entire website and fix problems that could affect content quality, navigation, user experience, privacy and policy compliance.
This guide explains a practical Blogger blog audit that you can complete before applying for AdSense in 2026.
What Is a Blogger Blog Audit?
A blog audit is a complete review of your website.
Instead of checking only individual posts, you review the whole site, including:
- Blog posts
- Categories and labels
- Navigation menu
- About page
- Contact page
- Privacy Policy
- Disclaimer
- Terms of Service
- Internal links
- Images
- Mobile experience
- Search visibility
- Technical settings
- Content quality
The purpose is to make sure visitors can easily understand your website and find useful information.
Google states that AdSense sites should provide unique and interesting content, clear navigation and a good user experience.
1. Check Your Blog's Main Purpose
Start by asking a simple question:
What is my blog mainly about?
A blog does not need to cover every topic available on the internet.
For example, a Blogger website might focus on:
- Technology
- Blogging
- How-To guides
- Education
- Digital tools
- Selected news
Once you decide your main areas, try to keep most of your content relevant to those subjects.
A clear focus makes it easier for visitors to understand what your website offers.
2. Review Every Published Post
Do not check only your newest posts.
Open your older articles and ask:
Does this article provide useful information that a reader cannot easily get from a generic page?
Check each article for:
- Original information
- Complete explanations
- Correct facts
- Clear headings
- Useful examples
- Readability
- Relevant images
- Internal links
- Updated information
Google says that valuable and original content is important for building a strong website. It also warns against scraped or copied content.
3. Find Similar or Repetitive Posts
This is one of the most important checks for a growing blog.
Suppose you have these articles:
- How to Get a Blog Indexed by Google
- How to Get a Blogger Blog Indexed by Google
- How to Get Blogger Posts Indexed Faster
- How to Make a Blog Appear on Google
If they all provide almost the same answer, publishing them as separate short articles may not be the best strategy.
Instead, consider creating one comprehensive guide and linking to genuinely different supporting articles.
Before deleting anything, check whether a post is indexed, receives traffic or contains useful information. If appropriate, improve or combine the content rather than deleting it without a plan.
4. Check for Thin Content
Thin content is content that does not provide enough useful information for the reader.
For example, an article containing only a short introduction and a few generic sentences may not provide much value.
A better article explains the subject properly and answers the important questions a reader may have.
Do not increase word count simply to reach 1,000 or 1,500 words.
The goal should be usefulness, not word count.
Google's AdSense guidance specifically notes that sites need sufficient high-quality content and that pages with little original content may have content-quality problems.
5. Check Your How-To Articles
How-To content can be very useful when it genuinely solves a problem.
For every How-To article, check whether it includes:
- What the problem is
- What the reader needs
- Step-by-step instructions
- Examples
- Common mistakes
- Troubleshooting
- Final result
For example, an article about submitting a Blogger sitemap should explain the process rather than simply saying that a sitemap helps Google discover pages.
If possible, use your own screenshots and practical examples.
6. Check News Articles Carefully
News content needs special attention because information can change quickly.
Before publishing a news article, check:
- Date
- Location
- Names
- Numbers
- Official statements
- Relevant sources
- Whether the information is still current
Do not simply rewrite another website's article.
Add useful context and explain what the information means for the reader.
7. Review Money-Making Articles
Articles about online earning should be realistic.
Avoid exaggerated claims such as:
- Guaranteed income
- Get rich quickly
- Guaranteed ₹10,000 every day
- No work required
- 100% guaranteed earnings
Instead, explain:
- Required skills
- Time involved
- Possible costs
- Eligibility
- Risks
- Realistic expectations
This creates more trustworthy content.
8. Check Your Navigation Menu
Visitors should be able to move around your website easily.
Your main menu should contain useful categories and should not be overloaded with dozens of links.
For example:
Home | News | Technology | Blogging | How-To | Education | Sports
can be easier to understand than a menu containing every individual topic.
Google specifically recommends clear, easy-to-use navigation because it helps visitors find what they are looking for.
9. Check Your Important Pages
Before applying for AdSense, make sure your important pages are accessible.
Common pages include:
- About Us
- Contact Us
- Privacy Policy
- Disclaimer
- Terms of Service
Do not create these pages only as empty templates.
Your About page should explain your website and its purpose.
Your Contact page should provide a genuine way for readers to contact you.
Your Privacy Policy should accurately describe how your website handles information and advertising technologies.
Google's required-content guidance says a privacy policy should disclose relevant use of cookies and advertising technologies, including Google's advertising cookies where applicable.
10. Test Your Blog on Mobile
Open your website on your phone and test it as a normal visitor.
Check:
- Is the text easy to read?
- Does the menu work?
- Do images fit the screen?
- Are buttons easy to tap?
- Are there excessive pop-ups?
- Does the page load properly?
- Can visitors easily return to the homepage?
A blog that looks good on a desktop but is difficult to use on a phone needs improvement.
11. Check Internal Links
Internal links connect related articles on your own website.
For example, a Blogger SEO article could naturally link to:
- Blogger sitemap guide
- Google indexing guide
- Blogger blog creation guide
- Search Console guide
Use descriptive anchor text and link only when the destination is genuinely useful.
Avoid adding dozens of links just for SEO.
12. Check Images
Images should support the article.
Before publishing, check:
- Is the image relevant?
- Do you have permission to use it?
- Is the image unnecessarily large?
- Does it display correctly on mobile?
- Does it help explain the topic?
For How-To articles, your own screenshots can be especially useful because they show readers exactly what to do.
13. Check for Broken Links
Click important links throughout your website.
Look for:
- Broken internal links
- Incorrect URLs
- Deleted pages
- Redirect loops
- Links pointing to unrelated content
A visitor should not repeatedly encounter error pages while navigating your site.
14. Check Google Search Console
Search Console can help you understand how Google sees your website.
Review:
- Indexing
- Pages
- Sitemaps
- Search performance
- Search queries
- Mobile issues
- Security problems
Remember that an indexed page is not automatically guaranteed to rank highly.
Indexing and ranking are different things.
15. Check Your Sitemap
Make sure your Blogger sitemap setup is working correctly and that your Search Console property is the correct website.
A sitemap helps search engines discover URLs, but submitting a sitemap does not guarantee that every URL will be indexed or ranked.
Your sitemap should therefore be treated as one part of your overall SEO setup.
16. Check Your Blog's Technical Accessibility
Before an AdSense review, make sure your website is actually accessible.
Google says the site must be live and contain enough content for its specialists to evaluate. It should not be under construction or difficult to navigate.
Check:
- Website opens normally
- HTTPS works
- Important pages are accessible
- No password blocks the site
- Important content is visible
- Navigation works
- AdSense verification can be completed
17. Check AdSense Policy Compliance
Read the current AdSense policies before applying.
Do not assume that having a Blogger website automatically means the site is eligible.
Google reviews the entire site for compliance, not just one page.
Avoid prohibited or misleading content and make sure your published material follows Google's publisher policies.
18. Review Your Traffic Sources
Do not use artificial traffic methods.
Avoid:
- Paid-to-click schemes
- Traffic bots
- Automated visits
- Misleading redirects
- Spam traffic
- Asking people to click advertisements
Build traffic through useful content, search visibility and legitimate promotion.
Google identifies traffic-source issues as one possible reason a site may not be approved.
19. Review Your Blog Before Submitting
Use this final checklist:
Content
☐ Articles are original
☐ Articles provide useful information
☐ Similar articles have been reviewed
☐ Thin articles have been improved
☐ Facts are checked
☐ News articles are updated when necessary
Navigation
☐ Main menu works
☐ Categories are understandable
☐ Internal links work
☐ Important pages are accessible
Important Pages
☐ About Us
☐ Contact Us
☐ Privacy Policy
☐ Disclaimer
☐ Terms of Service
Mobile Experience
☐ Text is readable
☐ Images fit the screen
☐ Buttons work
☐ Menu works
☐ No unnecessary pop-ups interfere with reading
Technical
☐ Website is live
☐ HTTPS works
☐ Search Console is configured
☐ Sitemap is submitted
☐ Important pages can be accessed
AdSense
☐ Content follows AdSense policies
☐ No artificial traffic
☐ No misleading claims
☐ No copied/scraped content
☐ Website is complete and usable
20. Final Question: Is Your Blog Really Ready?
Before applying, ask yourself five questions:
1. Does my website have a clear purpose?
2. Does every important article provide real value?
3. Can a visitor easily navigate the website?
4. Are my important pages complete and accessible?
5. Would I find this website useful if I discovered it through Google?
If the answer to these questions is yes, your site is in a much stronger position for an AdSense review.
However, no checklist or article can guarantee approval. Google makes the final decision after reviewing the site and its compliance with AdSense policies.
Conclusion
Preparing a Blogger website for AdSense is not about reaching a magic number of posts.
The better strategy is to build a complete website with useful original content, clear navigation, good user experience and appropriate policy compliance.
Review your existing posts before creating many new ones. Combine overlapping topics where appropriate, improve weak articles and make your strongest guides genuinely helpful.
A smaller collection of strong, useful articles can be a better foundation than a large collection of repetitive pages.
Once your website is complete and you have addressed the major issues, you can submit it through the appropriate AdSense process.
The goal should not simply be to get approved.
The goal should be to build a website that visitors trust and want to use again.
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